Milenthal-DelGrosso is a communications and production firm with a unique philosophy about marketing that has garnered great success for our clients over our 35+-year history.
Every brand – CPGs, fashion, trade associations, service providers, etc. - is at the center of a community. Your brand is affected by a systemic network of audiences – a network that extends beyond customers and shareholders/funders (for non-profits) to include government, vendors, distributors, non-governmental organizations, advocacy groups, and typically many more. Any of these groups can impact how your brand is perceived and considered. So how you communicate with and inspire that community is critical to your brand’s success.
That’s what Milenthal-DelGrosso does for its clients – we develop and execute marketing programs aimed at building, nurturing and moving our clients’ communities. We call this Community Engagement, and we execute against this philosophy by focusing on three main areas:
Content Creation
Community Engagement requires constantly creating and responding to content to motivate your community, whether its video, blogs, website, social media, events, etc. You need to be agile in evolving and shifting with the tides of your audiences, and you need a partner that understands, appreciates and excels in this dynamic.
Stakeholder Targeting & Strategy
Your brand is at the center of its own unique community – a community that goes beyond customers and shareholders/funders. Working collaboratively with our clients, we seek to understand the motivations of each stakeholder audience within your brand community, and then engage your community with provocative communications (content) to incite action, thus performing against your business goals.
Multi-Platform Distribution
Communications today need to be delivered where and how your stakeholders want it. That requires a very different strategic approach that few organizations can execute. Milenthal-DelGrosso has in-house experts dedicated to developing and publishing content (traditional and non-traditional) for any kind of distribution platform – web, video, mobile phone, social media, pad devices, out-of-home, experiential/events, advertising, etc. We take a neutral approachto distribution delivery, relying on your business objectives and audience appeal to dictate the most effective sources.
So how are you inspiring and nurturing your unique community? It’s time to look at marketing in a whole new way…it’s time to contact Milenthal-DelGrosso to create your Community Engagement program.