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A local agency approached ozone to create a public service announcement for the American Red Cross to promote Fire Prevention Week. By mounting the camera to our in-house crane, ozone was able to flying over mounds of ash, presumably the charred remains of personal affects. As the wind stirred the ash around, words flew in to help identify the piles of ash, striking a cord with the viewer.
The PSA was well-received and won Best in Category at the 2008 ADDY Awards.